It's no secret that customer acquisition costs (CAC) are a huge pain point for startups. Not only is it difficult to attract new customers, but it's also expensive to do so. In order to convince investors that your company is worth their money, you need to be able to demonstrate that you have a solid plan for acquiring new customers and keeping them around for the long haul.

In this article, we'll discuss what investors look for in customer acquisition data and how you can go about proving that your company is worth their investment. Stay tuned!

1. What are customer acquisition costs (CAC) and why are they important?

Customer acquisition costs (CAC) are the amount of money it takes to acquire a new customer. They're an important metric for investors because they provide a snapshot of how efficiently a company is growing its customer base. In order to convince investors that your company is worth their money, you need to be able to demonstrate that you have a solid plan for acquiring new customers and keeping them around for the long haul.

2. What do investors look for in customer acquisition data?

There are several things that investors look for in customer acquisition data. First and foremost, they want to know that you have a plan for acquiring new customers and increasing their lifetime value (LTV). They also want to see that your customer acquisition costs are reasonable and that you're making a profit on each customer you acquire. Additionally, they'll want to know how your customer base is growing over time, and what percentage of your revenue is coming from new customers.

3. How can you show that your company is worth an investment?

One of the best ways to show that your company is worth an investment is by demonstrating that you have a customer acquisition strategy that works on a specific audience.

It's great to show that you have a launch strategy that shows grit and grind that gets it done with effort, and that you have a scale-up strategy in place as well.

You should be able to say-

•who your customer is?

•how you reach your target audience?

•what you need to execute the strategy?

• what is the message your customer attaches to?

• what is your CAC?

Now that you know what investors are looking for in customer acquisition data, it's time to put together your pitch deck. Your pitch deck is a key part of your fundraising strategy, and it's important to make sure that it is well-organized and easy to read. Create your first draft and get in front of a few friendlies for feedback. Have them give you feedback on your customer acquisition data and see what resonates with them so that you can refine your deck for investors.

Best of luck!

Cheers,

Keegen