Tools of the T-Shaped Marketer
What is a T-shaped marketer and what marketing tools do they use for the best results for your business?
A T-shaped marketer has expertise in a selection of digital marketing strategies. They have a broad knowledge of a number of strategies enabling them to offer a variety of services (the horizontal part of the “T”). However, they specialize in a couple of strategies for which they have in-depth knowledge (the vertical part of the “T”).
But which marketing tools are used in these strategies? Read on to find out which tools T-shaped marketers use for marketing success.
- Creates and distributes valuable, relevant, and consistent content
- Blogs, articles, videos, podcasts, photos, infographics, etc.
- Establishes expertise, promotes brand awareness, and keeps your business top of mind
- Uses email to promote your business’s products or services
- Influences customers to provide their email address to add to a mailing list
- Promotes a business’s products and services, and incentivizes customer loyalty
Data & Analytics
- Comprises the processes and technologies that enable marketers to evaluate the success of their marketing initiatives
- Conducted via statistics, predictive modeling, and machine learning
- Determines ROI of marketing efforts and shows failing concepts
- Promotes their content through sponsored social media posts
- Displays ads, paid search results, video ads, pop-ups
- Expands brand reach to get more clicks and generates more traffic
- Gain online presence and traffic via paid and unpaid strategies on search engines
- Improve search engine optimization (SEO) and pay-per-click (PPC)
- The higher you rank on the SERPs, the more traffic you’ll get to your website
- The use of social media and social networks to market a company's products and services
- Following target audience, using influencers, linking to websites and eCommerce
- Engage with existing customers, reach new ones and promote desired culture, mission, or tone
- Driving awareness and action toward a business that sells its product or service electronically
- Use social media, digital content, search engines, and email campaigns to attract visitors
- To attract customers and facilitate purchases online
Customer Loyalty Programs
- Recognizes and rewards customers who purchase or engage with a brand on a recurring basis
- Provide points or perks, and graduate customers to higher levels of loyalty the more they buy
- The customer becomes a more regular consumer or a brand promoter
- Advertisements as a news article or story in a newspaper, magazine, or online publication
- Written by businesses or marketing teams and distributed to several publications
- The business gains valuable PR and increased brand awareness
- The engagement of a brand's representatives at promotional events.
- Networking events, conferences, seminars, speaker presentations, workshops, trade shows and expos, parties, competitions, and awards
- Increased brand and product exposure reaches the target audience and boosts sales
With this plethora of marketing tools, T-shaped marketers provide you with an A to Z marketing strategy. Their in-depth knowledge and expertise on specific tools can feed into your existing strategy to suit your KPIs for maximum success.
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