Tools of the T-Shaped Marketer

What is a T-shaped marketer and what marketing tools do they use for the best results for your business?

A T-shaped marketer has expertise in a selection of digital marketing strategies. They have a broad knowledge of a number of strategies enabling them to offer a variety of services (the horizontal part of the “T”). However, they specialize in a couple of strategies for which they have in-depth knowledge (the vertical part of the “T”).

But which marketing tools are used in these strategies? Read on to find out which tools T-shaped marketers use for marketing success.

Content Marketing

• Creates and distributes valuable, relevant, and consistent content
• Blogs, articles, videos, podcasts, photos, infographics, etc.
• Establishes expertise, promotes brand awareness, and keeps your business top of mind

Email Marketing

• Uses email to promote your business’s products or services
• Influences customers to provide their email address to add to a mailing list
• Promotes a business’s products and services, and incentivizes customer loyalty

Data & Analytics

• Comprises the processes and technologies that enable marketers to evaluate the success of their marketing initiatives
• Conducted via statistics, predictive modeling, and machine learning
• Determines ROI of marketing efforts and shows failing concepts

Paid Media

• Promotes their content through sponsored social media posts
• Displays ads, paid search results, video ads, pop-ups
• Expands brand reach to get more clicks and generates more traffic

Search Marketing

• Gain online presence and traffic via paid and unpaid strategies on search engines
• Improve search engine optimization (SEO) and pay-per-click (PPC)
• The higher you rank on the SERPs, the more traffic you’ll get to your website

Social Media

• The use of social media and social networks to market a company's products and services
• Following target audience, using influencers, linking to websites and eCommerce
• Engage with existing customers, reach new ones and promote desired culture, mission, or tone

Ecommerce Marketing

• Driving awareness and action toward a business that sells its product or service electronically
• Use social media, digital content, search engines, and email campaigns to attract visitors
• To attract customers and facilitate purchases online

Customer Loyalty Programs

• Recognizes and rewards customers who purchase or engage with a brand on a recurring basis
• Provide points or perks, and graduate customers to higher levels of loyalty the more they buy
• The customer becomes a more regular consumer or a brand promoter

Press Releases

• Advertisements as a news article or story in a newspaper, magazine, or online publication
• Written by businesses or marketing teams and distributed to several publications
• The business gains valuable PR and increased brand awareness

Event Marketing

• The engagement of a brand's representatives at promotional events.
• Networking events, conferences, seminars, speaker presentations, workshops, trade shows and expos, parties, competitions, and awards
• Increased brand and product exposure reaches the target audience and boosts sales

With this plethora of marketing tools, T-shaped marketers provide you with an A to Z marketing strategy. Their in-depth knowledge and expertise on specific tools can feed into your existing strategy to suit your KPIs for maximum success.

Sources

https://contentmarketinginstitute.com/what-is-content-marketing/

https://mailchimp.com/marketing-glossary/email-marketing/

https://www.sas.com/en_ph/insights/marketing/marketing-analytics.html

https://blog.hubspot.com/marketing/earned-owned-paid-media-lead-generation#:~:text=Paid%20media%20is%20one%20method,clicks%2C%20and%20generate%20more%20traffic.

https://www.wordstream.com/search-marketing

https://blog.hubspot.com/marketing/ecommerce-marketing#:~:text=Ecommerce%20Marketing%20Strategy-,What%20is%20ecommerce%20marketing%3F,visitors%20and%20facilitate%20purchases%20online.

https://www.salesforce.com/blog/customer-loyalty-program-examples-tips/