Every company has a target market. But not every company is doing enough to reach out to that market. It's not just about advertising; it's also about the influencers, community building, and SEO strategies you use for your products or services.
If you're looking for new growth channels to explore in order to better connect with your customers, here are three great options: social media without influencer marketing is like fishing without bait; community building helps create brand advocates who will go the extra mile on your behalf, and a solid SEO plan can have exponential impacts for bringing high-intent traffic to your site. Choose at least one of these tactics--or all three!--to grow your business today!
When it comes to influencer marketing, there are a few things you need to keep in mind. First, you need to identify the influencers who are most likely to reach your target market. You can do this by looking at factors such as audience size, engagement levels, and demographics. Currently, I've been using a tool called dovetale for influencer discovery.
Once you've identified the right influencers, it's important to create content that is relevant and engaging for them to share. This content should also align with your branding and marketing efforts.
Finally, make sure you track the impact of influencer marketing on your bottom line. Use tools like Google Analytics or social media analytics platforms to measure how much traffic and leads are coming from influencer marketing campaigns.
You probably know that influencer marketing can help spread your message, but did you know that community building can do the same thing?
Of course, influencers are easier to identify than communities, but building a community can have lasting effects on all of your marketing efforts.
First, think about your target market. What are they interested in? What would they want to talk about? Find some forums or other places where your potential customers are discussing these topics--social media groups on Facebook, subreddits on Reddit, forums on Quora, YouTube comment sections--and post content related to your business there.
I suggest just sharing links to your blog at first. As you get more involved in the community, start responding to comments or questions and build your brand channels. After you've become part of the conversation on sites where your community is engaged I suggest you take the next leap and create a branded community property. You can read more about that in this post, How to Launch a Community to Grow Your Business!
SEO, or search engine optimization, is the process of improving the ranking of a website on search engines. The higher the ranking, the more likely people are to find the website.
There are a number of factors that go into SEO, including keyword research, backlinking, and on-page optimization.
The first step in SEO is to identify the keywords that your target market is searching for. You can do this by using tools like Google AdWords Keyword Planner or semrush.com. These tools will show you how many people are searching for each keyword and what the competition is like.
Once you have a list of keywords, you need to include them in your content. For each keyword, make sure you have one page of content that is optimized for that keyword.
Once your main pages are optimized with your target keywords, it's time to get backlinks. The more links you have pointing back to the website from other high-quality sites, the better. You can do this by networking with influencers in your industry, guest blogging on other sites, or creating content that answers influencer questions.
You need to optimize every page of the site for specific keywords. Each keyword should have its own page with backlinks to it from relevant pages throughout the website. At the very least, you should include the keyword in the page title, URL, and H1.
It's important to explore new growth channels for your business. The influencer marketing, community building, and SEO strategies I've shared in this article should help you get started thinking about how you can leverage the power of these different channels in your own digital marketing strategy. If all of this sounds intimidating and you want help enacting these principles, let me know; I'm ready and waiting to partner with you to create a stellar SEO or marketing plan that drives sales by considering how your customers think.
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