It's no secret that customer acquisition is one of the most important aspects of any business. Without new customers, businesses cannot grow and thrive. In order to attract new customers, you need a customer acquisition strategy. This guide will teach you everything you need to know about customer acquisition in
Your media purchases can affect your customer acquisition costs. But what does that really mean? Read on for the information you need.
Measuring your brand awareness is an essential part of your marketing strategy. Among other things, it gives you a clear picture of your brand penetration, enabling you to evaluate the impact of your marketing efforts. You also get to identify the most effective marketing channels and campaigns that you should
Blaming your competitors could be the easy way out when your sales take a nosedive, regardless of your spirited marketing campaigns. Shoot, maybe it's because you've blown your budget on low funnel search and were never able to scale up your demand. Instead of your marketing growing your brand, it