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Growth Marketing

If you are looking for ways that you can impact growth at your company, you are probably searching terms like "growth marketing", "growth hacking", "demand generation" or maybe even performance marketing. Below is my collection of articles that shed light on growth marketing and provide tactics I'm implemented during my career. Some good... Some great... Some bad. I'm not scared to share the mistakes I've made, because my key to growth has always been through iteration.

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Customer Acquisition Strategy - A Complete Guide For 2022

It's no secret that customer acquisition is one of the most important aspects of any business. Without new customers, businesses cannot grow and thrive. In order to attract new customers, you need a customer acquisition strategy. This guide will teach you everything you need to know about customer acquisition in

Customer Acquisition Strategy for 2022
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How Your Media Mix Effects Customer Acquisition Cost

Your media purchases can affect your customer acquisition costs. But what does that really mean? Read on for the information you need.

How your media mix effects customer acquisition cost
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What Marketing Needs to Know About Product-Led Growth

How much do you know about what marketing needs to know about product-led growth? Read on to learn everything that you need to know on the subject.

What marketing needs to know about product-led growth
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How to Hire a Growth Marketer That Will Be Worth Your Time and Budget

A growth marketer is a type of marketing consultant that uses data and analytics to help companies make sense of their customers' needs and provide them with the right solutions.  They are not just someone who's in charge of the sales process, but they also have to conduct thorough research

How to Hire a Growth Marketer
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How to Define Your North Star Metric

Did you know that half of all small businesses don't have a written marketing plan? Are you worried that your plan isn't helping you reach your overall business goals? Or has your plan gone stale as the market has changed? Don't worry if your digital marketing strategy has become stagnant.

How to Define Your North Star Metric
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Build Your First Growth Marketing Canvas: Part 2 of 3

Designed to help ambitious marketers, a growth marketing canvas is an effective planning tool for long-term business growth. Many businesses struggle to grow not because they don't have the money or resources, but because they don't have a good plan to guide them. A growth marketing canvas is an effective

Part 2 of Building Your First Growth Marketing Canvas
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Build Your First Growth Marketing Canvas: Part 1 of 3

Are you struggling to grow your business? Getting a startup from the launch phase to the growth face is not always easy, but it's doable! Here's the pro tip… create a growth marketing canvas. Download The Free Growth Marketing Canvas Here GrowthMarketingCanvas-keegen.pdf 176 KB .a{fill:none;stroke:currentColor;

Create a Growth Marketing Canvas
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Your Definitive Guide to Measuring Brand Awareness

Measuring your brand awareness is an essential part of your marketing strategy. Among other things, it gives you a clear picture of your brand penetration, enabling you to evaluate the impact of your marketing efforts. You also get to identify the most effective marketing channels and campaigns that you should

Guide to measuring brand awareness
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Why You Need a Reliable Growth Marketer: Is Your Marketing Growing Your Brand?

Blaming your competitors could be the easy way out when your sales take a nosedive, regardless of your spirited marketing campaigns. Shoot, maybe it's because you've blown your budget on low funnel search and were never able to scale up your demand. Instead of your marketing growing your brand, it

A growth marketer celebrating while reviewing her campaign