Blog
From Idea to Launch: A Down-to-Earth Guide for First-Timers
Hey there, fellow creators and makers! If you're about to embark on the wild adventure of taking a product from idea to launch, you're in for a ride. From my solo quests to team hustles in buzzy startups, I've picked up a thing or two. And before we dive in,
From Marketing Savvy to Growth Product Mastery: Leveraging a Marketing Background for Customer Acquisition and Product Scaling
There has been a shift in the modern business landscape. The evolution of data-driven, digitally connected markets has given rise to new roles that combine traditional skills with technology's new opportunities. Among these exciting new roles is that of the Growth Product Manager, a dynamic position that leverages traditional marketing
Get Your Facebook Ads Back On Track in 5 Simple Steps
Has your Facebook ad performance suddenly flatlined? There could be many reasons why your campaigns aren’t delivering the results you’re after. Fear not, this five-step process is here to help you get back on track toward achieving improved ROI and better overall results!
What is OTT advertising? Why Marketers and Media Buyers are Adding OTT to Their Media Mix
The OTT (over the top) media market hit an estimated $31.1 billion in the U.S. alone in 2021. Program television's dominance has given way to the rein of OTT, and marketing approaches are changing with it. T.V. commercials used to be scattered, often not finding the audience
Customer Acquisition Strategy - A Complete Guide For 2022
It's no secret that customer acquisition is one of the most important aspects of any business. Without new customers, businesses cannot grow and thrive. In order to attract new customers, you need a customer acquisition strategy. This guide will teach you everything you need to know about customer acquisition in
What Investors Look For In Customer Acquisition Costs
It's no secret that customer acquisition costs (CAC) are a huge pain point for startups. Not only is it difficult to attract new customers, but it's also expensive to do so.
How to Convince New Customers to Buy Your Product
It can be tough to convince new customers to buy your product. After all, they don't know what it is or what it does yet! But there are plenty of ways you can convince them. It's important to give potential buyers all the information they may need before making a
How Your Media Mix Effects Customer Acquisition Cost
Your media purchases can affect your customer acquisition costs. But what does that really mean? Read on for the information you need.
Tools of the T-Shaped Marketer
What is a T-shaped marketer and what marketing tools do they use for the best results for your business? A T-shaped marketer has expertise in a selection of digital marketing strategies. They have a broad knowledge of a number of strategies enabling them to offer a variety of services (the
Dynamic Creative Optimization: The New Champion of Marketing
When it comes to understanding the complex customer buying journey, explore how dynamic creative optimization can reach the right person with the right message!
