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Keegen Knapp

Keegen Knapp

a guy you would buy a cup of coffee

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Customer Acquisition Strategy - A Complete Guide For 2022

It's no secret that customer acquisition is one of the most important aspects of any business. Without new customers, businesses cannot grow and thrive. In order to attract new customers, you need a customer acquisition strategy. This guide will teach you everything you need to know about customer acquisition in

Customer Acquisition Strategy for 2022
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What Investors Look For In Customer Acquisition Costs

It's no secret that customer acquisition costs (CAC) are a huge pain point for startups. Not only is it difficult to attract new customers, but it's also expensive to do so.

What should you say about customer acquisition to investors?
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How to Convince New Customers to Buy Your Product

It can be tough to convince new customers to buy your product. After all, they don't know what it is or what it does yet! But there are plenty of ways you can convince them. It's important to give potential buyers all the information they may need before making a

How to Convince New Customers to Buy Your Product
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How Your Media Mix Effects Customer Acquisition Cost

Your media purchases can affect your customer acquisition costs. But what does that really mean? Read on for the information you need.

How your media mix effects customer acquisition cost
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Tools of the T-Shaped Marketer

What is a T-shaped marketer and what marketing tools do they use for the best results for your business? A T-shaped marketer has expertise in a selection of digital marketing strategies. They have a broad knowledge of a number of strategies enabling them to offer a variety of services (the

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Dynamic Creative Optimization: The New Champion of Marketing

When it comes to understanding the complex customer buying journey, explore how dynamic creative optimization can reach the right person with the right message!

Dynamic Creative Optimization: The New Champion of Marketing
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What Marketing Needs to Know About Product-Led Growth

How much do you know about what marketing needs to know about product-led growth? Read on to learn everything that you need to know on the subject.

What marketing needs to know about product-led growth
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The Best Growth Marketing Tools for Digital Marketers

If you're a company looking to grow at a high rate, then growth marketing tools are an integral part of your strategy. You need to know what channels or methods will be the most effective in reaching your target audience.   There are three components that make up these tools: analytics,

The Best Growth Marketing Tools for Digital Marketers
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The Best Growth Channels For Your Target Market

Every company has a target market. But not every company is doing enough to reach out to that market. It's not just about advertising; it's also about the influencers, community building, and SEO strategies you use for your products or services. If you're looking for new growth channels to explore

The Best Growth Channels For Your Target Market
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Why DSPs Matter: A Guide for Demand Side Platform (DSP) Selection

The demand side platform (DSP) is the most important component in a demand-side programmatic campaign. This article will help you understand what DSPs are and how to choose the best one for your needs. Programmatic buying is an automated way of buying digital advertising inventory through ad exchanges, targeting audiences

Why DSPs Matter