Hi, my name is Keegen
from the Natural State of Arkansas. I spend my time geeking out on growth and product marketing, always curious and always learning.
Sure, I've helped a few companies grow using strategies that I've learned along the way, but it's not all about the hustle. It's also about connecting with people, like you.
My goal? To share what I've learned, to be of help, and to make this journey a little bit easier for anyone who crosses my path.
You can do a lot with passion, effort, and strategy!!
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Customer Acquisition Strategy - A Complete Guide For 2022
It's no secret that customer acquisition is one of the most important aspects of any business. Without new customers, businesses cannot grow and thrive. In order to attract new customers, you need a customer acquisition strategy. This guide will teach you everything you need to know about customer acquisition in
How Your Media Mix Effects Customer Acquisition Cost
Your media purchases can affect your customer acquisition costs. But what does that really mean? Read on for the information you need.
Dynamic Creative Optimization: The New Champion of Marketing
When it comes to understanding the complex customer buying journey, explore how dynamic creative optimization can reach the right person with the right message!
How to Define Your North Star Metric
Did you know that half of all small businesses [https://www.searchenginejournal.com/50-of-small-businesses-do-not-have-a-marketing-plan/308777/] don't have a written marketing plan? Are you worried that your plan isn't helping you reach your overall business goals? Or has your plan gone stale as the market has changed? Don't worry if your
Build Your First Growth Marketing Canvas: Part 1 of 3
Are you struggling to grow your business? Getting a startup from the launch phase to the growth face is not always easy, but it's doable! Here's the pro tip… create a growth marketing canvas. Download The Free Growth Marketing Canvas Here GrowthMarketingCanvas-keegen.pdf 176 KB download-circle [https://www.keegen.com/
From Idea to Launch: A Down-to-Earth Guide for First-Timers
Hey there, fellow creators and makers! If you're about to embark on the wild adventure of taking a product from idea to launch, you're in for a ride. From my solo quests to team hustles in buzzy startups, I've picked up a thing or two. And before we dive in,
From Marketing Savvy to Growth Product Mastery: Leveraging a Marketing Background for Customer Acquisition and Product Scaling
There has been a shift in the modern business landscape. The evolution of data-driven, digitally connected markets has given rise to new roles that combine traditional skills with technology's new opportunities. Among these exciting new roles is that of the Growth Product Manager, a dynamic position that leverages traditional marketing
Get Your Facebook Ads Back On Track in 5 Simple Steps
Has your Facebook ad performance suddenly flatlined? There could be many reasons why your campaigns aren’t delivering the results you’re after. Fear not, this five-step process is here to help you get back on track toward achieving improved ROI and better overall results!
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